Project Summary

Walkabout.app is a community-focused platform designed to enhance the living experience of residents in San Diego. The app currently serves over 3,000 active users.

Design Execution

• Created a cohesive brand identity, including logo, typography, and color schemes, to resonate with the target audience.

• Designed wireframes and interactive prototypes to validate user journeys and usability.

• Delivered high-fidelity mockups that streamlined the app’s development process.

Problem Solved

• Improved user retention by 20% through intuitive design and simplified navigation.

• Addressed challenges in community engagement by creating tools for seamless communication and event tracking.

Skills

• Brand Identity Design, Prototyping, High-Fidelity Mockups, UI/UX Optimization, Figma, User Retention Strategies