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Live Product
Foldingwala
Rapidly designed and built a 10-SKU e-commerce website directly in Wix to meet urgent business timelines.
Foldingwala is an e-commerce business selling specialized products online. The requirement was speed-to-market — the platform needed to go live quickly without a traditional design exploration phase.
Role: Lead Product Designer
Platforms: Mobile App (Business-Focused)
Stage: Fully designed prototype (Pre-development)
Parent Ecosystem: Walkabout
Team: CEO, PM, Engineering, Marketing, Designer (Me)
Slack
Wix Studios & Velo
ClickUp
Foldingwala is an
e-commerce business selling specialized products online.
The requirement was speed-to-market — the platform needed to go live quickly without a traditional design exploration phase. The business required:
- A live e-commerce store as quickly as possible
- Clear product categorization for 10 SKUs
- Simple navigation and checkout flow
- Professional presentation to build trust
Due to urgency, there was no time allocated for Figma wireframes or high-fidelity mockups. All design decisions were executed directly within the Wix builder.
Approach & Implementation
Applied real-time UX decision-making directly inside the live builder environment.
- Structured product categories and navigation hierarchy
- Designed product listing and product detail pages within Wix
- Optimized layout for clarity and quick product comparison
- Configured cart and checkout flow
- Ensured responsive behavior across desktop and mobile
Working directly in the builder required balancing speed with usability discipline — making layout, spacing, and hierarchy decisions live without a separate prototype phase.
Outcome:
Successfully launched a fully functional 10-product e-commerce platform within accelerated timelines.
- Delivered a live Wix-based store
- Structured clear browsing for 10 SKUs
- Enabled smooth cart and checkout functionality
- Provided a scalable base for future catalog expansion
Designed and built in Figma using Auto Layout, Figma Make, and Figma Sites — completed in one week.
Back
Live Product
Foldingwala
Rapidly designed and built a 10-SKU e-commerce website directly in Wix to meet urgent business timelines.
Foldingwala is an e-commerce business selling specialized products online. The requirement was speed-to-market — the platform needed to go live quickly without a traditional design exploration phase.
Role: Lead Product Designer
Platforms: Mobile App (Business-Focused)
Stage: Fully designed prototype (Pre-development)
Parent Ecosystem: Walkabout
Team: CEO, PM, Engineering, Marketing, Designer (Me)
Slack
Wix Studios & Velo
ClickUp
Foldingwala is an e-commerce business selling specialized products online.
The requirement was speed-to-market — the platform needed to go live quickly without a traditional design exploration phase. The business required:
- A live e-commerce store as quickly as possible
- Clear product categorization for 10 SKUs
- Simple navigation and checkout flow
- Professional presentation to build trust
Due to urgency, there was no time allocated for Figma wireframes or high-fidelity mockups. All design decisions were executed directly within the Wix builder.
Approach & Implementation
Applied real-time UX decision-making directly inside the live builder environment.
- Structured product categories and navigation hierarchy
- Designed product listing and product detail pages within Wix
- Optimized layout for clarity and quick product comparison
- Configured cart and checkout flow
- Ensured responsive behavior across desktop and mobile
Working directly in the builder required balancing speed with usability discipline — making layout, spacing, and hierarchy decisions live without a separate prototype phase.
Outcome:
Successfully launched a fully functional 10-product e-commerce platform within accelerated timelines.
- Delivered a live Wix-based store
- Structured clear browsing for 10 SKUs
- Enabled smooth cart and checkout functionality
- Provided a scalable base for future catalog expansion
Designed and built in Figma using Auto Layout, Figma Make, and Figma Sites — completed in one week.