Back
Live Product
Pretendo Cards
Designed and implemented a focused Shopify product website from wireframes to live deployment.
Pretendo Cards was a niche product brand requiring a simple but polished online presence to sell a single flagship card product. The scope was intentionally small: one high-converting landing page and one structured product page.
Role: UX / UI Designer & Implementation
Platforms: Shopify (Responsive Web)
Scope: Wireframing, Visual Design, Shopify Implementation
Team: Co-Founders, Engineering, Marketing, Designer (Me)
Discord
Shopify
Figma Designs
Auto Layout
Create a clean, high-conversion product website with minimal pages and zero unnecessary complexity.
The brand did not need a large e-commerce ecosystem. Instead, it required:
- A compelling landing page that clearly communicated product value
- A focused product page with strong visual storytelling
- A frictionless purchase experience
Product Design Approach
Structured the experience around conversion hierarchy and clear product storytelling.
Created low-fidelity wireframes to define layout structure and content flow
Scroll Under the Box
Outcome:
Delivered a live, conversion-ready Shopify website built end-to-end.
31 Orders ($600+) in first 2 Weeks of Launch.
- Successfully launched the product website on Shopify
- Established a scalable structure for future product additions
- Created a cohesive brand presence with minimal but effective UX layers
Designed a high-fidelity visual system aligned with brand personality
Built and deployed the website directly on Shopify
Scroll Under the Box
Designed and built in Figma using Auto Layout, Figma Make, and Figma Sites — completed in one week.
Pretendo
Home
Shop
Story
Pretendo Cards
Creating magical moments where children become the heroes of their own adventures through personalized greeting cards and mobile games.
Support
FAQ
Returns
Privacy Policy
Contact Us
Contact Info
hello@pretendocards.com
1-800-PRETENDO
San Francisco, CA
© 2025 Pretendo Cards. All rights reserved.
Privacy Policy
Terms of Use
Give them a memory they’ll never forget. Make them the hero today.
Create Yours Now!
Frequently Asked Questions
We compiled a list of answers to address your most
pressing questions regarding our Cards.
Is it safe for kids?
Do I need an App?
What devices does it work on?
How long does shipping take?
Loved by families everywhere
Pretendo Cards have made gifting so much easier! My daughter gets excited every time she open one — it’s thoughtful, fun, and she can actually play!
@Jessica Young
As a parent, I love how Pretendo Cards bring smiles and teach smart spending at the same time. My son loved it, and I feel good knowing it’s safe.
@Tyson McDowel
We used Pretendo Cards for my kid’s birthday and all the cousins loved it! No confusion — just pure happiness and excitement when they open it.
@Jonathan
Pretendo Cards make celebrations feel extra special. It’s playful, easy to send, and brings that instant joy you see only on a child’s face. Honestly, I’m a fan!
@Jessica Young
As Seen On:
Your Privacy. Our Promise.
Pretendo Cards are built for families, especially the youngest heroes. From the moment you personalize your card to the time your child plays their game, their safety and privacy come first.
No Advertisements
No Chats or Texting
No Personal Data Collected
Our Mission:
At Pretendo Cards, we believe every child should get to experience the joy of being the hero of their own story — not just on screen, but in life.
That’s why we donate 30% of profits to children’s hospitals and send Pretendo Cards to kids who could use a little extra magic.
Every card you buy helps bring a smile to another child who needs it most.
See How We Give Back
Safe & Secure
Hospital Compliant
No Ads
Data Privacy
Donate 30%
How Pretendo Cards Work
Turn Christmas morning into a magical video game adventure.
Step 1
Step 2
Step 3
Create Your Card
Create a Pretendo Card starring your child as the hero of their own Christmas story.
Scan QR Code
Your custom card arrives by mail with a personal QR code to unlock their game.
Play & Celebrate
Scan the code to safely download the Pretendo app & watch your child save Santa in their own adventure!
100% kid-safe. No ads, no chat, and no sensitive information saved.
The only greeting card that turns into a video game starring your child.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Custom Cover
You’re in Game
A personalized card that unlocks a custom mobile game designed to create unforgettable family moments and bring joy to kids in need.
Create Your Card
More than a card. A memory they’ll never forget.
Fun, meaningful, and worry-free.
Turn them into the hero
Each Pretendo Card unlocks a personalized video
game where your child becomes the star of their own Christmas adventure. After they save the day, your custom message appears — a magical moment they’ll never forget, in a game that is truly theirs.
Screen time you’ll actually feel good about
Each adventure purposefully lasts about 20 minutes, so kids stay engaged without overdoing screen time. No ads, no endless scrolling — just heartwarming, story-driven fun you can feel proud of.
Create a memory that lasts
Most cards are read once and forgotten. Pretendo turns that fleeting moment into a shared experience you’ll both remember. They’ll replay it, show all their friends, and talk about it for weeks.
Create Your Card
Ordinary cards are forgotten. Pretendo Cards are unforgettable
You pick the perfect card, hoping it’ll make them light up — but the moment passes too fast. Most cards are read once, then tucked away and forgotten.
As parents, we want more than a quick smile.
We want a moment that sticks — something our kids will remember, replay, and talk about long after the day is over.
Create Your Card
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you. Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Pretendo Card - Auto Flip Animation
Their Name (Hero)
Hero’s First & Last Name, their name appear on the front Cover of the Card
Their Avatar (Hero)
A custom avatar that resembles them. You can even upload a photo to place their face on the character!
Create Your Card
Add Family & Friends
Avatar of mom, dad, sibling, or a friend (included in mobile game story).
In-Game Story
The recipients name, city, family names, and more are weaved into the Game story making it all about them!
Pretendo
Home
Shop
Story
Pretendo Cards
Creating magical moments where children become the heroes of their own adventures through personalized greeting cards and mobile games.
Support
FAQ
Returns
Privacy Policy
Contact Us
Contact Info
hello@pretendocards.com
1-800-PRETENDO
San Francisco, CA
© 2025 Pretendo Cards. All rights reserved.
Privacy Policy
Terms of Use
Give them a memory they’ll never forget. Make them the hero today.
Frequently Asked Questions
Choose Your Adventure
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Loved by families everywhere
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
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Customer name
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
As Seen On:
More than a card. A memory they’ll never forget.
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Ordinary cards are forgotten. Pretendo Cards are unforgettable
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Your Privacy. Our Promise.
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Our Mission
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur. Eum nisi suscipit At dolores cumque et quas consequatur et voluptatem ullam qui quas consequatur eos molestiae neque! Qui incidunt quam sit aspernatur aperiam qui quia distinctio ut dignissimos dolor et consequatur quia ut eligendi voluptatem est molestiae quisquam.
How Pretendo Cards Work
Transform your child into the hero in 3 simple steps
Pick your card & customize your hero
Receive the card in the mail with a QR code
Watch your child play their own adventure
100% kid-safe: No ads, no chat, and no sensitive information saved.
Pretendo Card - Auto Flip Animation
A Greeting Card that turns your child into a video game hero
A personalized card leading to their very own personalized mobile game designed to create unforgettable family experiences.
Back
Live Product
Pretendo Cards
Designed and implemented a focused Shopify product website from wireframes to live deployment.
Pretendo Cards was a niche product brand requiring a simple but polished online presence to sell a single flagship card product. The scope was intentionally small: one high-converting landing page and one structured product page.
Role: UX / UI Designer & Implementation
Platforms: Shopify (Responsive Web)
Scope: Wireframing, Visual Design, Shopify Implementation
Team: Co-Founders, Engineering, Marketing, Designer (Me)
Discord
Shopify
Figma Designs
Auto Layout
Create a clean, high-conversion product website with minimal pages and zero unnecessary complexity.
The brand did not need a large e-commerce ecosystem. Instead, it required:
- A compelling landing page that clearly communicated product value
- A focused product page with strong visual storytelling
- A frictionless purchase experience
Product Design Approach
Structured the experience around conversion hierarchy and clear product storytelling.
Created low-fidelity wireframes to define layout structure and content flow
Pretendo
Home
Shop
Story
Pretendo Cards
Creating magical moments where children become the heroes of their own adventures through personalized greeting cards and mobile games.
Support
FAQ
Returns
Privacy Policy
Contact Us
Contact Info
hello@pretendocards.com
1-800-PRETENDO
San Francisco, CA
© 2025 Pretendo Cards. All rights reserved.
Privacy Policy
Terms of Use
Give them a memory they’ll never forget. Make them the hero today.
Frequently Asked Questions
Choose Your Adventure
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Loved by families everywhere
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Customer name
As Seen On:
More than a card. A memory they’ll never forget.
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Ordinary cards are forgotten. Pretendo Cards are unforgettable
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Your Privacy. Our Promise.
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur.
Our Mission
Lorem ipsum dolor sit amet. Et magni consequuntur aut consectetur voluptatem quo libero consectetur. Eum nisi suscipit At dolores cumque et quas consequatur et voluptatem ullam qui quas consequatur eos molestiae neque! Qui incidunt quam sit aspernatur aperiam qui quia distinctio ut dignissimos dolor et consequatur quia ut eligendi voluptatem est molestiae quisquam.
How Pretendo Cards Work
Transform your child into the hero in 3 simple steps
Pick your card & customize your hero
Receive the card in the mail with a QR code
Watch your child play their own adventure
100% kid-safe: No ads, no chat, and no sensitive information saved.
Pretendo Card - Auto Flip Animation
A Greeting Card that turns your child into a video game hero
A personalized card leading to their very own personalized mobile game designed to create unforgettable family experiences.
Scroll Under the Box
Outcome:
Delivered a live, conversion-ready Shopify website built end-to-end.
31 Orders ($600+) in first 2 Weeks of Launch.
- Successfully launched the product website on Shopify
- Established a scalable structure for future product additions
- Created a cohesive brand presence with minimal but effective UX layers
Designed a high-fidelity visual system aligned with brand personality
Built and deployed the website directly on Shopify
Pretendo
Home
Shop
Story
Pretendo Cards
Creating magical moments where children become the heroes of their own adventures through personalized greeting cards and mobile games.
Support
FAQ
Returns
Privacy Policy
Contact Us
Contact Info
hello@pretendocards.com
1-800-PRETENDO
San Francisco, CA
© 2025 Pretendo Cards. All rights reserved.
Privacy Policy
Terms of Use
Give them a memory they’ll never forget. Make them the hero today.
Create Yours Now!
Frequently Asked Questions
We compiled a list of answers to address your most
pressing questions regarding our Cards.
Is it safe for kids?
Do I need an App?
What devices does it work on?
How long does shipping take?
Loved by families everywhere
Pretendo Cards have made gifting so much easier! My daughter gets excited every time she open one — it’s thoughtful, fun, and she can actually play!
@Jessica Young
As a parent, I love how Pretendo Cards bring smiles and teach smart spending at the same time. My son loved it, and I feel good knowing it’s safe.
@Tyson McDowel
We used Pretendo Cards for my kid’s birthday and all the cousins loved it! No confusion — just pure happiness and excitement when they open it.
@Jonathan
Pretendo Cards make celebrations feel extra special. It’s playful, easy to send, and brings that instant joy you see only on a child’s face. Honestly, I’m a fan!
@Jessica Young
As Seen On:
Your Privacy. Our Promise.
Pretendo Cards are built for families, especially the youngest heroes. From the moment you personalize your card to the time your child plays their game, their safety and privacy come first.
No Advertisements
No Chats or Texting
No Personal Data Collected
Our Mission:
At Pretendo Cards, we believe every child should get to experience the joy of being the hero of their own story — not just on screen, but in life.
That’s why we donate 30% of profits to children’s hospitals and send Pretendo Cards to kids who could use a little extra magic.
Every card you buy helps bring a smile to another child who needs it most.
See How We Give Back
Safe & Secure
Hospital Compliant
No Ads
Data Privacy
Donate 30%
How Pretendo Cards Work
Turn Christmas morning into a magical video game adventure.
Step 1
Step 2
Step 3
Create Your Card
Create a Pretendo Card starring your child as the hero of their own Christmas story.
Scan QR Code
Your custom card arrives by mail with a personal QR code to unlock their game.
Play & Celebrate
Scan the code to safely download the Pretendo app & watch your child save Santa in their own adventure!
100% kid-safe. No ads, no chat, and no sensitive information saved.
The only greeting card that turns into a video game starring your child.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Custom Cover
You’re in Game
A personalized card that unlocks a custom mobile game designed to create unforgettable family moments and bring joy to kids in need.
Create Your Card
More than a card. A memory they’ll never forget.
Fun, meaningful, and worry-free.
Turn them into the hero
Each Pretendo Card unlocks a personalized video
game where your child becomes the star of their own Christmas adventure. After they save the day, your custom message appears — a magical moment they’ll never forget, in a game that is truly theirs.
Screen time you’ll actually feel good about
Each adventure purposefully lasts about 20 minutes, so kids stay engaged without overdoing screen time. No ads, no endless scrolling — just heartwarming, story-driven fun you can feel proud of.
Create a memory that lasts
Most cards are read once and forgotten. Pretendo turns that fleeting moment into a shared experience you’ll both remember. They’ll replay it, show all their friends, and talk about it for weeks.
Create Your Card
Ordinary cards are forgotten. Pretendo Cards are unforgettable
You pick the perfect card, hoping it’ll make them light up — but the moment passes too fast. Most cards are read once, then tucked away and forgotten.
As parents, we want more than a quick smile.
We want a moment that sticks — something our kids will remember, replay, and talk about long after the day is over.
Create Your Card
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you. Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Dear Jon,
This is just a demo text for the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
It is the greeting Card. This Greeting card is for the amazing person on this planate and thats you.
Pretendo Card - Auto Flip Animation
Their Name (Hero)
Hero’s First & Last Name, their name appear on the front Cover of the Card
Their Avatar (Hero)
A custom avatar that resembles them. You can even upload a photo to place their face on the character!
Create Your Card
Add Family & Friends
Avatar of mom, dad, sibling, or a friend (included in mobile game story).
In-Game Story
The recipients name, city, family names, and more are weaved into the Game story making it all about them!
Scroll Under the Box
Designed and built in Figma using Auto Layout, Figma Make, and Figma Sites — completed in one week.